Appointment: Soukeina Nathoo Hassanaly appointed Principal

Adone Conseil announces the appointment of Soukeina Nathoo Hassanaly as Principal.

Adone Conseil reinforces its growth dynamic by announcing the appointment of Soukeina Nathoo Hassanaly to the position of Principal. This move reflects not only the firm’s commitment to supporting its customers with an ever higher level of expertise, but also its desire to structure its leadership to meet strategic development ambitions.

“We are delighted to announce the appointment of Soukeina as Principal at Adone Conseil! Her passion for excellence and commitment to our clients, in particular L’Oréal, are testament to the impact and innovation she brings to our team. We’re delighted to see her develop in this key role.”

François GRAND, Partner and Co-founder of Adone Conseil (limited)

A rich and varied career in CRM, Data and Digital 

With a Master’s degree in Marketing and Communication from INSEEC, Soukeina Hassanaly has always placed learning and training at the heart of her career. In 2021, she will strengthen her digital expertise at INSEAD, before honing her strategic leadership skills on a programme at Harvard in 2023.

She began her career in 2008 with the Galeries Lafayette Group, where she managed loyalty programmes and omnichannel partnerships for six years. In 2013, she moved to Dubai to join the Al Futtaim group, where she supported the launch of the Robinsons department store, focusing on CRM and loyalty projects.

Returning to France in 2017, she turned to consulting, joining first Datakalab and then the DIAMART Group, where she worked on Data and CRM projects for major retail clients.

A long-standing commitment to Adone Conseil 

After 15 years’ experience, both in-house and in consulting firms, Soukeina joins Adone Conseil as Manager in 2021. She has been with the Customer Experience Practice for 2 years as a Practice Leader, working with prestigious clients such as the L’Oréal Group.

Her achievements include:

• For the Luxury Europe division: supporting one of the brands in preparing for the launch and monitoring of the future loyalty programme.
• For other flagship brands in the Group, as well as the Corporate Europe and Worldwide teams: assignments on CRM, Data and Analytics issues.

An ambitious vision for the future 

After 4 years with Adone Conseil, Soukeina has been appointed Principal.

“I am honoured by the trust placed in me by François Grand, Faddil Farhan, Olivier Meneau and all the members of the Strategic Committee.”

She adds :

“My aim is to consolidate my expertise with L’Oréal, extend my impact to other key accounts and develop strategic business opportunities.”

Soukeina will also be investing in strengthening her leadership, particularly through team management.

“In this role, I will enthusiastically take on the responsibility of steering HR programmes aimed at coaching and training the managers of tomorrow. It’s a mission that’s close to my heart, and one that’s fully in line with Adone Conseil’s ambitions for growth and excellence.”